WINNER OF THE WEEK:Now You See Me. True, the magicians-turned-thieves thriller debuted in second place this week, stealing off with an estimated $28.1 million. Still, that counts as an upset victory over Will SmithsAfter Earth. After all,Now You See Mefeatures no one with Smiths star power, and indie Lionsgate hasnt put the marketing muscle behind it that Sony has withAfter Earth. Nonetheless, it had strong word-of-mouth (as represented by an A- grade at CinemaScore), decent reviews (its certainly the most original movie so far in this sequel-studded summer), and what the studios like to call four-quadrant appeal ticketbuyers were about evenly divided among men over 30, women over 30, men under 30, and women under 30. Given that early predictions had the movie earning around $20 million, its actual debut looks almost. . . magical.
For the second week;Fast & Furious 6held the top spot. Even after losing 65 percent of last weekends debut sales, it still made another $34.5 million, according to estimates, for a 10-day total of $170.4 million. Thats the biggest 10-day total in the franchises history. Meanwhile,EpicandStar Trek Into Darknesswere tied for fourth place, with an estimated $16.4 million each. Thats a pretty good $65.2 million over ten days forEpicand $181.2 over three weekends forStar Trek.
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LOSER OF THE WEEK:After Earth. Will Smith used to be the biggest box office draw on this and several other planets, but his post-apocalyptic sci-fi thriller was a dud, earning just an estimated $27.0 million and settling for a third-place debut. (The movie had been expected to open in the $30 to $40 million range, still pretty weak for a star of Smiths stature.) It didnt help that the movie had M. Night Shyamalan for a director (theHappeningandLast Airbenderdirector is such a box office jinx now that theAfter Earthads didnt even mention him), or that it had weak reviews and lackluster word-of-mouth (it rated just a B at CinemaScore). Not even the supposed youth appeal of Wills 14-year-old son Jaden (who earned the filma Twitter endorsement from Justin Bieber) made much of a difference. You could chalk it up to bad timing:Star Trekstill had the sci-fi thriller audience sewn up,Epicthe family audience,Fast & Furiousthe young-male action audience, andNow You See Iteveryone else. Plus, the similarOblivionwas in theaters just a month ago. For perhaps the first time in his career, the former Fresh Prince seems to have fallen behind the curve.
The other big summer shocker so far is the poor performance ofThe Hangover Part III. After last weekends unimpressive second-place debut, it lost 62 percent of its business and fell four spots to sixth place, earning an estimated $15.9 million this weekend. Its two-weekend total stands at $88.1 million, about half what the lastHangovermade at this point in its run.
WILD EAST: This weeks biggest indie is in Hindi; Bollywood romanceYeh Jawaani Hai Deewaniearned an estimated $1.6 million on 162 screens, premiering at Number Nine on the chart. Among English-language indies, anti-corporate thrillerThe Eastdebuted with a strong estimated $18,889 per screen on four screens, while coming-of-age comedyKings of Summeropened with an estimated $14,500 per screen on four screens, and German biopicHannah Arendtpremiered with an estimated $31,000 on one screen. (By comparison,Now You See Me, the per-screen champ among wide releases, scored $9,590 per venue.) Among holdovers, romanceBeforeMidnightearned an estimated $431,000 (up 75 percent from its debut last weekend), for a total of $800,000 to date. And Greta Gerwig dramedyFrances Haearned an estimated $552,000, good for 12thplace and a three-weekend total of $1.6 million.
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