This is not a joke: Justin Biebers manager Scooter Braun, G.I. Joe: Retaliation director Jon M. Chu and Paranormal Activity producer Jason Blum announced via YouTube that theyre working on a live action adaptation of the 80s rock and roll cartoon Jem and The Holograms. No idea what that is? Go Google it, search on YouTube or ask your cool mom, Blum suggests.
The short version: Jem is the alter ego of Starlight Music owner/manager Jerrica Benton, who transforms into the rocker with the help of holographic computer Synergy. She and the Holograms must protect Synergy from evil-doers, like rival bands The Misfits no, not those Misfits and The Stingers. The cartoon was originally developed by the same team behind the originalG.I. Joe, including Hasbro, which could explain how Chu got involved (he also directed BiebersBelieveand Never Say Never).
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Not only is the live-action movie actually a thing, but the trio are crowdsourcing crucial elements from casting to costume design: Its sort of like Kickstarter, Chu says, but instead of asking for your money, were asking for your creativity.
To start, theyre asking fans to upload videos, photos or whatever Tumblr or YouTube with the hashtag #JemTheMovie to tell them what they love about the original Jem. Theyve also put out an open casting call, asking kids of any age or gender who can sing, dance and act to upload a two-minute video showcasing their talents.
This is the real way were making our movie, Chu says. This is not a contest; this is actually how were putting things together. There will be more assignments in coming weeks, with producers keeping fans up to date at the filmswebsite.
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